We Focus on Your Book
Publishers’ in-house publicists are extremely stretched; they’re juggling upcoming, current, and past books in the publisher’s catalog. At Press Shop, we take a limited number of titles each season so we can give each publicity campaign the time and attention it requires.
Experience on the Media Side
Our background is in journalism, where we honed our skills for finding news hooks, crafting pitches, and guiding stories through to publication or broadcast. We know how journalists and producers think and what they need.
We Know People
We've worked in the media and book worlds in New York City for over two decades, and we have A LOT of contacts and relationships as a result.
We Get Results!
We’ve lined up appearances for our authors on the The Daily Show, PBS NewsHour, TODAY, and myriad MSNBC, CNN, and NPR shows. We’ve coordinated features, reviews, and other coverage in The New York Times, The Washington Post, The New Yorker, The Atlantic, and hundreds of other high-profile outlets. We do not stop working until we secure the best possible coverage for you and your book.
We Know How to Navigate This Crazy News Cycle
The media environment is extremely challenging right now—coverage of all the myriad problems in the country and the world takes up a lot of space. And the changes to media are incessant: there are layoffs at mainstream news outlets; new online-only columns and publications are always launching; the podcast industry is booming. There are plenty of opportunities to get coverage for a book, but you need to be nimble and focused and to know how to navigate the dizzying news cycle.
We Have a Personal Touch
We work by your side through the months leading up to publication and beyond. We’re responsive and accessible—and very nice!—as we help guide authors through the sometimes stressful, always exciting business of publishing and promoting a book.
We champion our authors tirelessly. And we love what we do.