Book Publicity School

In addition to the full-service book publicity campaigns Press Shop is known for, we offer virtual workshops for authors. These offerings allow us to support a wider range of writers at a lower pricepoint than a full campaign.

You can learn more about our workshops at BookPublicitySchool.com

Press Shop vs. Book Publicity School — Which is right for you?

All our book publicity campaigns at Press Shop are full-service. We handle everything, including writing press materials, conducting media and event outreach and coordination, media training, op-ed support, and more. We welcome authors who want to be active partners in the campaign, and it’s also common for our clients to be extremely busy and therefore hands-off. That’s no problem—we got it!

At Book Publicity School, we bring our decades of media and publicity experience to authors in the form of virtual workshops, coaching, Q&A sessions, and online groups where we offer tools, guidance, and feedback. We don’t do the promotional work in these programs, but rather we demystify the process and help authors effectively advocate for their own work. Our aim is to provide top-tier professional book publicity support at a lower pricepoint than a full media campaign.

Book Publicity School Workshops

Book Publicity 101 (free)
A 1-hour primer on book publicity + meet founder Leah Paulos

Crash Courses
One-off sessions on the most crucial elements of book promotion

6-Week Book Publicity Intensive
An information-packed online workshop series for authors. Leah shares insights, tools, strategies, and feedback on book publicity

6-Month Strategy + Support
The 6-Week Intensive + ongoing guidance on implementation, 1:1 support, and coaching for the lead-up to publication

For more info, dates, and registration: BookPublicitySchool.com

“Leah’s workshops break down the publicity process; they will vastly deepen your resources for self-promotion.”
—Mitzi Rapkin, First Draft: A Dialogue on Writing